Maximum Innovation with Minimal Risk: The MVP Strategy


Date and Time
Tuesday, April 12, 2016
12:00pm— 1:00pm
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Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Through March 29, registration will be open EXCLUSIVELY to members of the Wharton Global Clubs Network. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.

Webinar Title: Maximum Innovation with Minimal Risk: The MVP Strategy 
Webinar Date: April 12, 2016
Webinar Time: 12 pm – 1 pm EDT
Led By: Laura Huang, Assistant Professor of Management and Entrepreneurship

 

Pre-registration is available now to members of the Wharton Alumni Club of Minnesota. Space is limited, please check your email for registration information.

About this session:

In this webinar, participants will learn what a “minimum viable product” (MVP) is, and how the MVP model can help them test the introduction of any product, service, or idea into a new market. The MVP strategy can be useful for both established organizations and early-stage ventures alike. Learn how to build and test an MVP, and how the MVP strategy can help identify one’s target market, build a customer acquisition strategy, and determine the product/market fit.


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