Invisible Influence: The Hidden Forces that Shape Behavior

Led by: Jonah Berger

James G. Campbell Associate Professor of Marketing

Ever wish you could be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? This talk will show you how. Wharton professor Jonah Berger will share insights from his new bestseller, Invisible Influence. Influence is a powerful tool, but to harness that power, we have to understand how it works. You’ll learn why others make us faster runners but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.

Wharton Club members, please check your email for registration information.